Attracting Large Scale Philanthropy for Childhood Cancer

It always amazes me when I read about the mind-blowing "large-scale" philanthropic investments that are made to some of the various disease causes. This specific example could ultimately provide a total of $1,000,000,000.00 for cancer research. Phil Knight has personally pledged $500,000,000.00. Just take a step back from the page and look at all those zeros. There are so many examples of selfless philanthropic donations to specific causes that it provided me with one burning question. Why have we not seen this type of philanthropic funding in the childhood cancer community? I am convinced that childhood cancer is and can be an attractive target for noteworthy angel/philanthropic funding.

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